Things To Do When You Feel Like Giving Up

In life, business and relationships, hard times are as common as the air we breathe. Yet, having learned that fact doesn’t make them any easier to handle or deal with.


I consider myself a mentally strong individual, well most of the time at least. I feel like I’m well equipped with enough tools in my emotional bag of tricks to help deter and keep negative thoughts at bay.


Somehow, even with all the tools I might possess, life finds a way to smash me against a brick wall, bringing me down to my knees with an overwhelming sense of powerlessness.


Hard truth is, this is just life. I’ve got hardly any control over what it throws at me. The good news is; I have absolute and utter control over how I respond to it.

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Productivity tips & time management hacks for #solopreneurs & small business owners

Having to do anything solo comes with a certain set of challenges. It’s never easy at best.


Being a small business owner myself, I find myself identifying with many of you out there doing it alone. Meeting and coaching solopreneurs and small business owners through my journey thus far, has uncovered a common denominator.


That denominator happens to be a highly precious commodity in my opinion. That’s because once it’s lost or wasted, you can never get it back. You’ve probably guessed it by now. I’m referring to TIME.

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How I struggle with the work-life balance concept

Writing this article brings a sense of vulnerability to me, making me feel a bit uneasy. The good news is that it means am human after all. I also try not to use this blog just as a podium for personal reflection, but rather to share personal and professional experiences that might be of help for likeminded professionals within my community, and in this case it’s the work life balance dilemma.

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Your Marketing Might Have More Issues than Vogue

I know most of us are struggling through the post holiday detox syndrome now. Wallets dried up, blood stream that has more alcohol than blood, and an expanding waistline begging us to stop. Yet I’ve mustered enough energy to write this quick article on Sunday morning. I thought I should pre-empt the New Year resolution questions about how to perform a marketing audit with no budget. So please continue reading.

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4 Marketing Lessons from “The Pursuit of Happiness” Movie

So I was at home last night enjoying a #Melbourne cool breeze with a glass of white wine in hand, and a Netflix selection was only one remote click away. It was one of those nights where I couldn’t make up my mind, so I choose a feel good movie this time around.

“The Pursuit of Happyness” was the winner. A feel good movie by Will Smith about a man faced with great adversities. A true story about a man named Chris. Chris has been through hell and back trying to make a decent living for himself and his family.

You’re probably wondering by now about how this relates to marketing? Continue Reading.

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Are you a potato, an egg or a coffee bean?

As I celebrate my birthday today, I often find myself thinking about the ups and downs of the year behind me. The year coming to an end always inspired me to behave in such a manner, and forces me to reflect on the lessons, adversities and good times.

Thus I couldn’t resist but to write this article and share my thoughts, maybe it would help you through something, or remind you of what’s important in life or business.

Like yourself, I know being a small business owner comes with it’s own set of challenges, steep learning curves and euphoric times that accompanies small wins.

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5 Reasons women are better business owners and entrepreneurs

Let’s face it my fellow male small business owners, the ladies are rocking the business world, and they do it well, and look good doing it too. Now guys before you start sharpening your knifes and start aiming for me, just bare with me for a bit, and maybe we all could learn a thing or two from our female peers running their small businesses.

Now I’m not exactly what you would call a feminist, nor am I trying to sweet talk the ladies. Am simply writing this article from personal experience, as I’ve recently realised that a decent percentage of my clientele happen to be brilliant smart women running small businesses, who are just inspiring. I’ve learned a lot from them myself.

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7 marketing sins small businesses need to avoid in 2016

The new year is almost here, and as a small business owner or entrepreneur you’ll probably inundate your brain with new resolutions on how to do things better, sell better, market better, be a better team leader. If you’re anything like many of us mere mortals, rest assured you’ll make mistakes, and often fall short. Nothing wrong with that, so don’t stress.

Whether you’re new to business and marketing, or you’ve already been through the trenches, it would probably be easier to steer away from mistakes rather than trying to add new items to your to do list to become better.

Small business owners listen up, you owe it to yourselves to be the second mouse that gets the cheese in 2016, learn from those who’ve been there before you by avoiding the following marketing sins:

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5 Tips for customer experience excellence this Christmas

Over the past few years and since I’ve started Easy Yoke, a company providing marketing and design services, I’ve had the pleasure of meeting and helping a fair number of small business owners with their customer experience. I’ve also quickly noticed that many believe that their company’s sole reason for success depends on them providing a great product to their client base. I beg to differ. These budding entrepreneurs have overlooked the fact that they’re in the people business, meaning their success cannot be only contributed to a product based offering, and that a human touch and interaction actually plays a greater role here than the product itself.

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