Star Wars Marketers Had the Force on Their Side

I’ve finally made it to the movie theatre this Sunday morning to watch The Force Awakens. Filled with a little boy’s excitement, I couldn’t help but to reflect on this massive franchise’s marketing push. I grew up watching this movie since the day I could spell Yoda, and am a big fan.

But if you’re anything like me, you wouldn’t help but to notice that the hype surrounding this one was different. The movie so far has shattered every box office’s revenue records since records began, setting the bar so high that I feel bad for other movie makers out there.

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